Why you need to act NOW?

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• Shrinking Margins

  Small players have captured a major market share by selling directly through e-commerce sites. Easy availability of China made purifier components have been leveraged to make and sell purifiers on low margins.

• Limited AMC

  Most of the consumers are either not aware or do not opt for AMC. Thus they are a very limited source of income. Manufacturers do not know their customers directly and hence it's difficult to upsell their AMCs.

• Poor Customer Connect

  There is no direct connect between the manufacturer and the user. Though multiple efforts are put in but the manufacturer still does not have a sure shot way to acquire complete customer information.

• Black Marketing of Spare Parts

  During servicing trips, the service technician sent by the manufacturer often engages in black marketing of spare parts directly to the consumer. This lowers the service revenues.

• Warranty fraud in Supply Chain

  Most manufacturers don’t have visibility in their supply chain post the distributor level and have no actual knowledge of when a purifier has been sold. This is exploited by retailers by forging bills.

• Service Delivery Overheads

  During service delivery, the problem diagnosis and resolution takes multiple visits of technician at customer site making service delivery a Cost Center rather than a Profit Center.